Our roots go back to 1978 as a trading company specialising in electrical and lighting products. In 1989, our company was incorporated as New Star Electrical (Malaysia) Pte. Ltd. Over the past 4 decades, our company have established itself as a trusted business partner in scouring the region for quality electrical products.
With the phasing out of energy inefficient incandescent light bulbs since year 2011, we are excited to be able to provide environment friendly electrical necessities and LED lighting for the mass market.
In-House Registered Brands
Sunkyo, NSP, Fujicool, Fujimax, Airlux, & Aiwachi.
WHAT WE DO
We are Malaysia’s leading distributor in electrical and lighting goods. We are renowned for sourcing quality products from East Asia. Our efficient supply chain management affords us to offer competitive prices across our diverse product range. We also own several in-house brands to meet our target market’s varying preference along the price/quality spectrum.
includes wholesalers, supermarkets and retail chains. Our growing clientele is a testament to our commitment to create value throughout the supply and distribution chain. Our sourcing capability relieves our customers of the burden in accessing and selecting the right product by the right manufacturer from the right location. Our own distribution network spans the whole of peninsular and eastern Malaysia.